CS 4037 Audience Research Methods
This course is designed to provide students with tools to study audience characteristics and the impact of communication on receivers. The course centers around two main research methods that are widely used by academics and practitioners: survey research and focus group study (as well as in-depth interviews and other related methods). Students will learn how to design and plan research projects using these two types of methods. They will also learn how to analyze data and present the findings in both oral and written formats.
CS 4150 Health Communication
This course is designed to introduce students to significant concepts and issues in the field of health communication. Health communication encompasses theories, research, and practices based on multiple sources of scholarship such as communication, public health, and social psychology. The primary objective of this course is to provide you with knowledge and skills for communicating health in a wide range of contexts.
To this end, the course content is organized into three parts. The first part of the course presents theoretical frameworks guide health communication practice. The second part introduces health communication strategies and tactics. For the last part of the course, we will devote time to develop health campaigns as a group project applying the principles and skills learned in class.
CS 4131 Risk Communication
This course introduces the theory, core concepts, and practice of communication about hazards and risks. Key principles of risk communication are used across a variety of arenas including public health, environmental communication, disaster management, and corporate management. In this course students will attain competencies in understanding core concepts and theories of risk communication and applying these theories to develop a robust risk communication campaign. Emphasis is placed on students’ active participation in exploring and applying concepts that inform risk communication in a global society.
CS 4322 Financial Communication: Media, Fintech, and Financial Markets
This course introduces students to significant concepts and issues in the emerging field of financial communication. The field of financial communication draws upon theories, research, and practices from multiple sources of scholarship such as communication, behavioral finance, economics, and wealth and risk management. In the course, students will learn about the different financial asset classes (e.g., equities, options, futures, commodities, and forex) and emerging fintech products, examine the relationship between media and the financial markets, and design effective campaigns to improve public awareness and financial literacy. The course will provide both theoretical insights and practical knowledge in the field of media and financial markets, as well as enable students to be more effective in designing financial literacy campaigns and become a more financially savvy investor.
Edmund W. J. Lee 